The look and feel of the company are rough and competitive therefore the colours had to compliment that and hence everything related to the brand should look aesthetically the same.
 The idea behind the logo was to make something that looks very competitive and aggressive visually and at the same time have the sim- plicity to it as well.  Since Jellyfish is a creature that’s both lethal and simple in design, so the logo is a depiction of both those elements
 System manual was made to guide through the do's and don'ts of the brand. 
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